A show about how the brain works has a built-in creative brief: prove it, don't explain it. You can tell someone their brain can be fooled, or you can fool their brain and let them feel it themselves.

We built four optical illusions at full scale. An Upside Down Room, a Tiny Chair, a Levitation, and a Head on a Platter, each designed to be experienced from 360 degrees so there was no wrong angle, no queue bottleneck, no dead space. Every illusion had a custom photo-sharing interface that captured the perfect moment and branded it instantly for social. The technology was invisible. The wonder was the point.

The concept worked so well it traveled globally to Saudi Arabia and beyond. That's the test of a true idea: it translates.

3.8 million social impressions. 50 million PR impressions. Coverage on The Today Show, Fox 5, the LA Times, and Forbes. All from making people feel something they didn't expect to feel.

We designed the set to include (4) experiential illusions built on an axis to attract attention and provide access points from 360 degrees. Each illusion was outfitted with a custom consumer photo-sharing interface that captured perfect images, branded them with Brain Games messaging for instant sharing to their social networks.  Participants also received printed photos and Brain Games puzzle books as a reminder to tune-in. Digital screens, between the gallery rooms, displayed Brain Games content as well as live consumer photos captured in the exhibit. 

The tour generated 3.8+ Million Social Media Impressions and 50+ Million PR Impressions including coverage on The Today Show and Fox 5 News as well as write-ups in the Los Angeles Times, the Daily News, laist, examiner.com, DCmoms, MommyPoppins, Forbes, Event Marketer and more.The concept went to a global scale in markets like Saudi Arabia after its tremendous success here in the states.