For 18 years I've been building experiences that make brands tangible, not just visible. What I do lives at the intersection of creative strategy and hands-on production: I'm as comfortable pitching a vision to a CMO as I am directing an install at 2am.

I started as a maker and grew into a leader, but I never stopped making. That's intentional. The details, the temperature of a room, the weight of a moment, the specific way a space makes you feel when you first walk in. These are where trust is built or lost.

I've built experiential functions from scratch twice. Each time, the work was the same: establish the creative principles, hire great people, set a high bar, and protect the craft while you scale. I believe those two things, scale and craft, are not in conflict if you're disciplined about both.

I'm drawn to brands navigating complexity: new categories, shifting perceptions, ideas that need more than advertising to land. The most interesting briefs are the ones where the experience has to do something advertising can't. That's where I do my best work.

Awards:

• REGGIE Award, Entertainment Category

• Clio Key Art Award, Silver — Television/Streaming Engagement Experiential

• PromaxBDA Award, Silver — Experiential or Stunt Promotion Consumer Event

• PromaxBDA Award, Gold

• OBIE Award, Silver — Alternative Campaign