CBS The Twilight Zone

A Door to Another Dimension

The Twilight Zone turns familiar places into something impossible. To launch the series’ return, we gave people a chance to cross that threshold themselves.

For CBS and CBS All Access, I led an immersive experience that brought the world of The Twilight Zone to The Grove in Los Angeles. The idea was to take the infinity room beyond a static illusion, using motion graphics to make the mirrored environment come alive around each guest.

The result was the first infinity room to incorporate motion graphics. Reflections gave the imagery seemingly endless depth, while animation, sound, and narration by Jordan Peele transformed the room into a 45-second journey of sight, sound, and mind.

Outside, bold black-and-white spirals made the installation an unexpected presence in the middle of a familiar shopping destination. A host welcomed guests at the door and invited them to step inside. Once in the room, they walked the plank as moving imagery and recognizable iconography from the series unfolded around them, turning a small physical space into an encounter with another dimension.

The surrounding experience connected that moment of discovery to the launch. Guests could reserve a place in advance through Eventbrite or join the line on site. Brand ambassadors welcomed visitors, managed waivers, introduced the series, encouraged social sharing through #TheTwilightZone, and helped people sign up for CBS All Access trials. The graphic exterior also gave guests a recognizable backdrop to photograph and share after stepping back outside.

Across four days, the installation drew consistent lines and welcomed 4,462 participants. Its success at launch led CBS to bring the experience back at Comic-Con International in San Diego, extending the concept from an everyday public setting to a gathering of dedicated entertainment fans.