Stripped Down. Impossible to Ignore.

At SXSW, everyone competes for attention. For Bravo’s Stripped, we caught people’s attention with what was missing.

To introduce the series, I helped develop a street-level stunt that brought its premise of going without possessions into public view. Across two days, 65 models took to the streets of Austin dressed in improvised coverings made from cardboard boxes, trash bags, leaves, and laundry baskets.

The unexpected wardrobe gave people a reason to stop, stare, snap, and share. Bravo branding, #Stripped messaging, and stenciled body paint connected that curiosity to the show, turning each encounter into an introduction to the series.

I also wrote the campaign line “Live More with Less,” which Bravo adopted and used across marketing for the series.

The idea was designed to travel through conversation and sharing. As the models moved through SXSW, their presence created opportunities for attendees to photograph the spectacle and pass it along to their own audiences.

Influencers Josh Peck and Matt Cutshall joined the activation, extending its reach through their participation and content. #Stripped became a trending topic during SXSW, while coverage from outlets including Adweek, LogoTV, Mashable, Geeks of Doom, and ReWire carried the story beyond Austin.

Results

121 million earned impressions across social, influencer, press, and search

My Role

Creative strategy, concept development, creative direction, and campaign copywriting.