Bravo Watch What Happens Live

A Seat in the Clubhouse

Watching celebrities answer Andy Cohen’s questions is entertaining. Taking their place makes the game personal.

To support the relaunch of Bravo’s Watch What Happens Live with Andy Cohen, I led an experience that brought one of its signature games, “Plead the Fifth,” out of the studio and onto the streets of New York. The idea was to give fans a chance to step inside the show, answer Andy’s questions, and leave with their own moment in the Clubhouse.

A glass-sided truck became a mobile version of the familiar set. The Clubhouse backdrop, replica furniture, lighting, and cameras created a miniature studio that people could recognize from the street and experience from the guest chair.

Inside, fans participated alone or with a friend. Andy appeared on a monitor to ask three questions through a custom application. Just like the celebrities on the show, guests could plead the fifth once, deciding what to reveal and what to keep to themselves.

Their answers became personalized video segments, edited together with Andy’s questions to appear as though they were on the show. Each branded video arrived by email, giving guests a keepsake they could share and extending the experience beyond the truck.

Outside, a Clubhouse photo setting and a life-size Andy Cohen cutout gave more fans a way to participate. Brand ambassadors hosted trivia, helped capture photographs, and offered branded giveaways, making the surrounding space part of the experience while guests waited.

Over three days, the Mobile Clubhouse traveled through Flatiron, Meatpacking, Columbus Circle, Union Square, and Herald Square. Bringing the set into these everyday settings turned a familiar television ritual into an unexpected opportunity for fans to become part of it.

Results

1,115 direct engagements
220 personalized videos created

The three-day program brought the Clubhouse to five high-traffic New York neighborhoods.

My Role

Pitch leadership, creative strategy, concept development, creative direction, design oversight, fabrication oversight, custom technology development oversight, production oversight.